New retail design helps Down in the Valley increase retail sales
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Down in the Valley — Golden Valley, MN

Down in the Valley worked with PlanForce to help turn their business goals into code-compliant, functional, and cost-effective reality.

Down in the Valley, the historic Golden Valley, MN, music store needed to expand their retail floor space to make room for more classic and new vinyl records. The popularity of vinyl has grown significantly over the past decade, and with the upcoming 10-year anniversary of Record Store Day (RSD), Down in the Valley wanted to be prepared.

In addition to more space for records, general manager Scott Farrell wanted to create space that could serve as a mini-venue for visiting artists like glam rockers Flipp, who performed on RSD 2017. All of these changes, however, had to be made while the rest of the store was open, and the finished retail interior design, while giving a face lift to the vinyl department, had to blend in with the rest of the store.

Sales in the [newly updated] vinyl department keep going up.

Scott Farrell, General Manager, Down in the Valley

Down in the Valley