Restaurant Architecture & Interiors
Gone are the days when cheap and fast fare were the only things needed to lure repeat customers. Today’s consumers want an elevated experience. Restaurant brands must renew their concepts to satisfy customers’ preference for spending time at places where they feel relaxed, where they perceive the place as part of their daily lives with attractive materials, colors, and lighting. Good design is an imperative in today’s restaurant climate.
No longer can brands compete on cost, speed, and quality alone. Aesthetics are just as important.
EMPLOYING SENSES BEYOND TASTE
Increasingly, innovative design and architecture are hallmarks of upstart quick-service and fast-casual brands. No longer can brands compete on cost, speed, and quality alone. Aesthetics are just as important, and design plays as much of a role in showcasing food as the menuboard. That’s why brands ranging from the biggest quick-serve chains to upstart fast-casual stores turn to PlanForce for more sophisticated design and architectural touches.
From the colors used to the arrangement of seating to the materials in the booth, PlanForce uses environmental details to create an experience that employs more senses than just taste. As more limited-service restaurants go upscale and competition becomes stiffer by the day, embracing the psychology of design is key to enhancing the experience of your guests, so they stay longer and return more often.