Upgrade your property marketing to improve profitability

As any sales and marketing expert worth their salt will tell you, to attract customers, you have to know what they’re thinking. In commercial real estate, location remains king. But you can’t move your building, so what else matters to your prospective tenants? How can you create property marketing that will draw their attention?

PlanForce designers and technicians examine architectural drawings

Steve Jobs famously said that design is “not just what it looks like and feels like. Design is how it works.” I was reminded of that quote recently when faced with a sticky tenant improvement challenge in an office build-out. The big challenge was that the current classification of the building would make it prohibitively…

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